Sam has a dilemma. He works for a chocolate company and the price of chocolate is going up. The most logical solution would be to raise the price. However, Sam knows from his history in the business that their loyal customers would not look favorably on a price increase. For customers, candy bars are one of those items where the price rarely changes. Sam's firm has sold its candy bars for $0.99 for the past two decades. Sam feels that the next best solution to absorbing the extra costs is to make the candy bars slightly smaller without lowering the price. Sam's company is most likely using which of the following pricing strategies?
a. everyday low price
b. customary
c. penetration
d. price leader
e. product-line
Answers: 2
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Sam has a dilemma. He works for a chocolate company and the price of chocolate is going up. The most...
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