Further explain the concept of personal finance. (3-4 sentences)

Personal finance is the area of study that covers a person's financial activity and how that affects their future. It can be thought of as a component in personal responsibility to understand one's strengths, weaknesses, value to society at large, what it means for someone to succeed or fail financially.

The goal is not necessarily money-related success. Instead, it is about creating an appropriate standard of living and ensuring the individual meets his or her desires most effectively while minimizing risk and without sacrificing freedom. Two keywords are investments (generating positive cash flow) and protection (insurance).

Explanation:

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