You are working on a project that is important to the company, and you have just made some critical breakthroughs. Your company then asks you to work on a new project, which will take most of your time, saying the new project is
a higher priority.
How would you most likely handle this situation?
Explain that because of the critical stage of your work on the first project, it is best that someone
else be assigned to work on the second
Ask for a brief period of time to document the details of the old project, so that you can
efficiently return to it when time allows.
Because it was stated to be a higher priority, focus on the second project and put aside your
work on the first project.
Explain that the first project is at a critical point and that it is best if work continues on that
project, even if the other project must begin as well.
Explain the circumstances on the first project to your management, ensuring they understand
the implications of a shift in your priorities.

David burdick is the ceo of acme bubblegum, a successful public company. as one of the cofounders of the company, burdick has enjoyed speaking and writing about the success of acme bubblegum for several years. typically, he speaks at conferences or directly to the press, but recently, he has been blogging about his firm anonymously. specifically, he defended a recent advertising campaign that was unpopular among consumers and pointedly attacked one of acme bubblegum’s competitors. burdick deeply enjoys his anonymous blogging and believes that none of his readers actually know that he works for acme bubblegum.should burdick be allowed to praise his company’s performance anonymously online? should he be allowed to attack his competitors without disclosing his relationship with the company? how would you feel if the ceo of a company at which you shopped was secretly writing criticisms of his or her competition? how would you feel if you knew a writer for your favorite blog was actually closely involved in a company that the blog discussed? 1. define the ethical issue? 2. who are the primary stakeholders? 3. what are the possible alternatives? 4. how could you evaluate the ethical implications of the alternative actions (use appropriate decision rules)? 5. what action would you recommend and why?