Jay Garcia is a marketing manager at Fire Mouth, a new hot sauce manufacturer. He is using his company’s DSS to determine the best price for a new brand of hot sauce called "Fires of Hell". He inputs figures about his costs, price and desired profit and then checks to see what the app tells him his sales volume would need to be based on those factors. As he works on the problem, he changes his assumptions about the input factors and notes how those changes impact the predicted sales volume. Jay is doing analysis. a. Input-Output
b. Factor
c. Goal seeking
d. What-if

You are the manager in charge of global operations at bankglobal – a large commercial bank that operates in a number of countries around the world. you must decide whether or not to launch a new advertising campaign in the u.s. market. your accounting department has provided the accompanying statement, which summarizes the financial impact of the advertising campaign on u.s. operations. in addition, you recently received a call from a colleague in charge of foreign operations, and she indicated that her unit would lose $8 million if the u.s. advertising campaign were launched. your goal is to maximize bankglobal’s value. should you launch the new campaign? explain. pre-advertising campaign post-advertising campaign total revenues $18,610,900 $31,980,200 variable cost tv airtime 5,750,350 8,610,400 ad development labor 1,960,580 3,102,450 total variable costs 7,710,930 11,712,850 direct fixed cost depreciation – computer equipment 1,500,000 1,500,000 total direct fixed cost 1,500,000 1,500,000 indirect fixed cost managerial salaries 8,458,100 8,458,100 office supplies 2,003,500 2,003,500 total indirect fixed cost $10,461,600 $10,461,600

Select the word from the list that best fits the definition sometimes

What is the second step in communication planning? determine the purpose of the message outline the communication for delivery determine the best channel of communication clarify objectives identify the audience