100 POINTS Match the definitions to the terms.

People who work for someone else

Evaluation of your strengths and weaknesses

The process of generating a large number of ideas

The ability to learn a particular kind of job

How much money you will earn

Possibilities that arise from existing conditions

An important problem-solving skill

Special meeting at which companies display their products

The process of running a business of one's own

People who own, operate, and take the risk of a business venture

1.
Action

2.
Agricultural business

3.
Aptitude

4.
Brainstorming

5.
Communication

6.
Employees

7.
Entrepreneurs

8.
Entrepreneurship

9.
Financial goal

10.
Nonfinancial goal

11.
Opportunities

12.
Self-assessment

13.
Service business

14.
Trade show

Reliability and validity reliability and validity are two important considerations that must be made with any type of data collection. reliability refers to the ability to consistently produce a given result. in the context of psychological research, this would mean that any instruments or tools used to collect data do so in consistent, reproducible ways. unfortunately, being consistent in measurement does not necessarily mean that you have measured something correctly. to illustrate this concept, consider a kitchen scale that would be used to measure the weight of cereal that you eat in the morning. if the scale is not properly calibrated, it may consistently under- or overestimate the amount of cereal that’s being measured. while the scale is highly reliable in producing consistent results (e.g., the same amount of cereal poured onto the scale produces the same reading each time), those results are incorrect. this is where validity comes into play. validity refers to the extent to which a given instrument or tool accurately measures what it’s supposed to measure. while any valid measure is by necessity reliable, the reverse is not necessarily true. researchers strive to use instruments that are both highly reliable and valid.