Veronica owns a luxury resort located on the island of Bora Bora, a 12-square-mile island in the western part of the Society Islands of French Polynesia. The resort is a major international tourist destination, famous for its aqua-centric luxury accommodations, hospitality, and plentiful coconut trees. Veronica was interested in determining the profit that her marketing campaigns are generating for her business, so she contacted a consulting firm in Los Angeles, CA, to help her. As a marketing graduate, you are selected to perform this task. You pack your bags and fly to Bora Bora. Upon meeting with Veronica, you suggest that she might want to use Return on Marketing Investment (ROMI) to find out how much profit each marketing campaign is generating. ROMI is a metric used in marketing to measure the productivity of a promotional campaign. It is a subcategory of return on investment, as the expenses here are incurred on marketing. You also comment that by focusing on ROMI, Veronica can help her shareholders move away from the idea that marketing is an expense that can be deducted when the economy is weak. Instead, it is an investment that produces revenue.