nora, the manager of three hospital rehabilitation clinics, has the clinics adopt software that allows better tracking of supplies. this software adoption also allows therapists to spend less time gathering supplies for therapy sessions. on average, each therapist can meet with one more patient per day. the marginal revenue product of the therapists will , and the demand for therapists at the clinics will .

According to ceo heidi ganahl, camp bow wow requires a strong and consistent corporate culture to keep all local franchise owners "on the same page" and to follow a common template for the business and brand. this culture could become detrimental over time because: (a) strong consistent cultures are inflexible and incapable of adapting to environmental change (b) strong consistent cultures are too flexible and capable of adapting to environmental change (c) strong consistent cultures don’t perform well in any environment (d) the passing of time provides stability and predictability for businesses