A marketing program refers to Select one: a. the marketing manager's controllable factors-product, price, promotion, and place-that can be used to solve a marketing problem. b. the allocation of resources within a firm toward individual marketing mix elements. c. a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers. d. the selection of product benefits and attributes that are added to or subtracted from a given product to create variations within a product line. e. the specific ratio within a marketing budget that divides resources between advertising, promotions, and personal selling.