The societal marketing concept Select one: a. is the view that an organization should satisfy the needs of consumers in a way that provides for society's well-being. b. actively tries to understand customer needs and satisfy them while satisfying the firm's goals. c. involves conducting business in a way that protects the natural environment while making economic progress. d. is the idea that organizations are part of a larger society and are accountable to that society for their actions. e. is the moral principles and values that govern the actions and decisions of an organization.