when marketers carefully develop a set of product attributes such as the brand name, features/design, and quality level of an offering, they are developing the

Amap from a trade development commission or chamber of commerce can be more useful than google maps for identifying

Which of the following is a competitive benefit experienced by the first mover firm in an industry? a. the first mover will be able to achieve a less steep learning curve. b. the first mover will be able to reduce the switching costs. c. the first mover will not have to patent its products or technology. d. the first mover will be able to reduce costs through economies of scale.

If an investment has 35 percent more nondiversifiable risk than the market portfolio, its beta will be: