Q7. The Carnival Caravan is a firm that specializes in Central and South American carnival season themed costumes. They are considering a new carnival mask product, however they fear that if customers buy the new mask, they will not buy on of their traditional masks (After all, who needs more than one mask?). After conducting some market research they estimate that they will sell 112,500 units of the new mask. At the same time they have forecasted sales of their traditional mask to be 523,000 units. In reality though they will only sell 432,340 pair. What is the cannibalization rate for the traditional mask given the introduction of the new mask?