Which of the following statements are true? Check all that apply. A. Nonfinancial incentives are just as effective as financial incentives in changing behavior.
B. When people are rewarded for behavior, the satisfaction they get from doing the work increases.
C. Offering people regular reinforcement for desired behaviors at work guarantees increased long-term productivity.
D. Taking away something negative can act as a positive reinforcer.

You have just been hired as a brand manager at kelsey-white, an american multinational consumer goods company. recently the firm invested in the development of k-w vision, a series of systems and processes that allow the use of up-to-date data and advanced analytics to drive informed decision making about k-w brands. it is 2018. the system is populated with 3 years of historical data. as brand manager for k-w’s blue laundry detergent, you are tasked to lead the brand's turnaround. use the vision platform to to develop your strategy and grow blue’s market share over the next 4 years.