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Business, 20.11.2021 01:00 alext8691

Billabong clothing expects that with its short-run advertising elasticity of 0.22, it can increase sales volume by 160,000 units in the first time period by boosting ad expenditures by 20%. If there is a 0.50 carryover effect, the total sales effect of this ad spending is units.

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Billabong clothing expects that with its short-run advertising elasticity of 0.22, it can increase s...
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