When Yolanda asked her firm's advertising agency to estimate how often consumers saw her firm's IMC message and what percentage of the target audience was exposed to the message, she was told the reach was 40, the frequency was 4, and the impressions was 10. The gross rating points for her firm's campaign were A. 1,600. B. 40. C. The answer cannot be determined from this information. D. 160. E. 400.

Kevin comes across people from various cultures in his job.kevin should deal with people from other cultures with blank . he should communicate by actively

Match the vocabulary word to the correct definition. 1. sexual harassment 2. terminate 3. recruitment 4. professional development 5. union a. any unwanted sexual attention, the suggestions that maintaining one’s job or professional advancement depends on sexual favors, or verbal and/or physical harassment of a sexual nature b. to fire from a job or end a professional relationship c. an organization of those in the same industry who join together to more effectively bargain with employers d. the process of attracting and hiring employees e. continuing education in a chosen field

Emil motycka is considered an entrepreneur because