Business, 25.11.2021 14:00 chasitythompso1

Disney World is a mature product and a cash cow. To prevent its potential decline in the product life-cycle, Disney runs a lot of commercials featuring Mickey Mouse showing you the fun times you could have in visiting Disney World again with your family. The commercials run throughout the year, though sometimes the amount of advertising can vary depending upon vacation season, weather and the economy. This example represents: a. Media scheduling based on flighting
b. Reminder advertising
c. Use of a personality symbol
d. Sales promotion
e. Madison & Vine

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Disney World is a mature product and a cash cow. To prevent its potential decline in the product lif...

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