coors is one of the current leaders in the beer industry. they recently rolled out a new low-carbohydrate beer that is proving to be unsuccessful. coors sets its marketing budgets for its traditional coors and coors light brands to equate their share of voice to their market share. however, coors has decided to stop investing in their low-carbohydrate beer and let its market share erode over time. according to this information, coors has decided to its traditional brands and its low-carbohydrate beer.