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The dollar value generated over decades of customer loyalty to your company is known as brand equity. viability. sustainability. luck.

True or false entrepreneurs try to meet the needs of the marketplace by supplying a service or product

Kelso electric is debating between a leveraged and an unleveraged capital structure. the all equity capital structure would consist of 40,000 shares of stock. the debt and equity option would consist of 25,000 shares of stock plus $280,000 of debt with an interest rate of 7 percent. what is the break-even level of earnings before interest and taxes between these two options?