Step 1 of 6 Introduction:

The company in this case is a big retail giant of United States and was established 25 years back. The company has grown from a single departmental store into a multinational one having branches of retail outlets in various countries.

Step 2 of 6
Aspirations for Company:

The company is aspiring to enter into consumer electronics and wants to expand its business to kitchen electronics. We have short term goals and long term goals for our company and they can be defined as follows:

Short term goals:

• Identifying suitable consumer electronic products which are of demand in the market,

• Allocating budgets and preparing to produce the product with necessary innovations, and

• Launching the product into the test markets.

Long term goals:

• Creating a retail delivery segment in the defined markets,

• Creating awareness about the product in the market through advertisements, and

• Testing the product in the long run.

Step 3 of 6
Company should be known for:

The company should be known for its brand name. The brand is supposed to promise the customers the very best in the markets, keep its promise by offering the very best in the market and run for a long time.

Step 4 of 6
Market share:

The company should start with a reasonable market share of around 30%. This is quite possible given the fact the company of our choice has a huge retail network, which is big plus in promoting the product.

In five years of time the company should settle at 40-50 %, considering the fact that there is plenty of competition in the market.

Step 5 of 6
Expected profits:

After the final round of decision making the company should achieve a profit percentage of around 5%. Consumer electronics goods generally are costly to make and generally contain fewer profits and hence by the time we finish our discussions company should attain a profit percentage of around 5%.

Step 6 of 6
Indicators for a good performance:

The indicators for a good performance are as given below:

• Successful service delivery record.

• Getting less delivery returns because of product complaints.

• Getting payment returns in a reasonably quick time.