The Wankel Publishing Company is planning to start a new magazine devoted to girls' high school basketball. The company has the following information. According to census data, one of the states where it wishes to introduce the magazine has a population of 1 million girls aged thirteen to eighteen years. A national study found that 42 percent of high school girls compete in sports, and the High School League annual report suggests that 20 percent of high school girl athletes play basketball. Wankel Publishing has found, through past experience in specialty magazines, that it can have the monopoly status in a market for at most three years (100 percent market share). Under a best-case scenario, it plans to have 4 percent market penetration in year 1, 8 percent in year 2, and 12 percent in year 3. a. What will be the peak number of subscribers in the best-case scenario over the next three years

Cindy recently played in a softball game in which she misplayed a ground ball for an error. later, in the same game, she made a great catch on a very difficult play. according to the self-serving bias, she would attribute her error to and her good catch to her

What is the relationship among market segmentation, target markts, and consumer profiles?

Verizon communications, inc., provides the following footnote relating to its leasing activities in its 10-k report. the aggregate minimum rental commitments under noncancelable leases for the periods shown at december 31, 2010, are as follows: years (dollars in millions) capital leases operatingleases 2011 $97 $1,898 2012 74 1,720 2013 70 1,471 2014 54 1,255 2015 42 1,012 thereafter 81 5,277 total minimum 418 $ 12,633 rental commitments less interest and (86) executory costs present value of 332 minimum lease payments less current (75) installments long-term obligation $257 at december 31, 2010 (a) confirm that verizon capitalized its capital leases using a rate of 7.4 %. (b) compute the present value of verizon's operating leases, assuming an 7.4% discount rate and rounding the remaining lease term to 3 decimal places. (use a financial calculator or excel to compute. do not round until your final answers. round each answer to the nearest whole number.)