1 Select the correct text in the passage.
Which sentences identify corporate advertising?
A pizza chain underwent a change in its product portfolio to compete with other restaurants. It purchased new equipments and advertised the
sale of its old kitchen equipments in a trade journal . Even after intensive test marketing, the products did not take off as predicted. The team
found that price was the main issue, as customers opted for other brands due to lower costs. To combat this issue special discounts on combo
meals were offered for walk-in customers. For symbiotic growth, the chain formed a strategic alliance with a beverage company to sell
beverages along with pizza. But this also drew the Ire of nutritionists who claimed such junk foods posed various health risks to children and
adults. Not wanting to hamper the image of the company, the marketing team repositioned the product as a healthier option by mentioning use
of fresh and unprocessed ingredients. The tagline 'Fresh from Farm'placed the product in the minds of consumers as a healthier option. It also
advertised healthy body image by releasing commercials that stressed healthy eating.
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