Rico is in the market for a new car. He sees a magazine advertisement touting the safety features of Volvo cars. Although Rico had not thought about buying a Volvo, nor did he know how much the cars cost, the advertisement made him want to research that line of cars further. This exemplifies which feature of advertising

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1. the sum of all activities involved in getting high-quality products into the marketplace

2.operations

3. the principle of looking at the supply chain as a whole in order to improve the overall flow through the system.

4. produced; performed

5. activities producing tangible products, such as radios, newspapers, buses, and textbooks.

6. activities producing intangible and tangible products, such as entertainment, transportation, and education.

7.   customer focus

8. analyzing a competitor's products to identify desirable improvements

9. the systematic direction and control of the processes that transform resources into finished projects that create value for and provide benefits to consumers.

10. operation management.

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