Nancy Singh, a local business owner, has approached you to ask for help with her marketing efforts. Her business is doing well, financially, but it is losing a lot of potential customers to the competition, and she’s been advised that a better marketing strategy will help. The business in question provides an on-location service (e. g., phone repairs, massage services, or something similar). The details of the service are up to you—choose something you’re familiar with or that you’ve seen advertised somewhere near you. First, describe the local business you are going to help. Then, make a list of marketing tools Nancy could use in order to better her business’s numbers. What will work for this business in particular, and what won’t? Are there any opportunities for creative or innovative marketing? Are “standard” techniques the way to go? Describe at least two different tools that will improve Nancy’s business and provide examples of those tools in action.