Which external factor has enabled addition of special effects in advertisements and tracking of responses of customers over websites? The factor has widened horizons for advertisers and has helped immensely in creation of new communications media.

Evaluate a real situation between two economic actors; it could be any scenario: two competing businesses, two countries in negotiations, two kids trading baseball cards, you and another person involved in an exchange or anything else. use game theory to analyze the situation and the outcome (or potential outcome). be sure to explain the incentives, benefits and risks each face.