A new Italian restaurant called the Olive Grove is opening in a number of locations in the Memphis area. The marketing manager for these stores has a budget of $150,000 to use in advertising and promotions for the new stores. The manager can run magazine ads at a cost of $2,000 each that result in 250,000 exposures each. TV ads result in approximately 1,200,000 exposures each, but cost $12,000 each. The manager wants to run at least five TV ads and ten magazine ads, while maximizing the number of exposures generated by the advertising campaign. But the manager also wants to spend no more than $120,000 on magazine and TV advertising so that the remaining $30,000 could be used for other promotional purposes. However, the manager would spend more than $120,000 on advertising if it resulted in a substantial increase in advertising coverage. Formulate a GP model for this problem assuming the marketing manager has the following goals: Goal 1: Exposures should be maximized. Goal 2: No more than $120,000 should be spent on advertising. Implement your model in a spreadsheet and solve it. What is the solution you obtain

Who is better at multi-tasking? in business, employees are often asked to perform a complex task when their atten-tion is divided (i.e., multi-tasking). human factors (may 2014) published a study designed to determine whether video game players are better than non–video game play-ers at multi-tasking. each in a sample of 60 college stu-dents was classified as a video game player or a non-player. participants entered a street crossing simulator and were asked to cross a busy street at an unsigned intersec-tion. the simulator was designed to have cars traveling at various high rates of speed in both directions. during the crossing, the students also performed a memory task as a distraction. two variables were measured for each student: (1) a street crossing performance score (measured out of 100 points) and (2) a memory task score (measured out of 20 points). the researchers found no differences in either the street crossing performance or memory task score of video game players and non-gamers. “these results,” say the researchers, “suggest that action video game players [and non-gamers] are equally susceptible to the costs of dividing attention in a complex task”