Business, 21.12.2021 05:00 gabby8286

Some new product experts maintain that getting close to customers through intensive research is the only way to develop successful new products. Other experts disagree and maintain that customers can’t possibly provide useful feedback on what they don’t know and can’t provide insights that will lead to breakthrough products. - Question: what do you think of this marketing debate?

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Some new product experts maintain that getting close to customers through intensive research is the...

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