Which of the following statements regarding sales goals is most accurate? a. For marketing managers, sales revenue or unit sales can be easily translated into meaningful targets for a product line or brand.
b. An advantage of increasing unit volume sales is that it always results in an increase in profits.
c. Very often, cutting prices results in a decrease in market share.
d. Cutting prices for a single product in a product line to raise unit sales often results in an increase in sales for related products in the line.
e. Setting unit volume sales as a pricing objective results in price wars with competitors, so the practice is limited to industries with few competitors.