Our emotional reactions to marketing cues are so powerful that some high-tech companies study mood in small doses (in 1/30 of a second increments) as they analyze people's facial reac- tions when they see ads or new products. They
measure happiness as they look for differences
between, for example, a true smile (which includes
a relaxation of the upper eyelid) and a social smile
(which occurs only around the mouth). Whirlpool
used this technique to test consumers' emotional
reactions to a yet-to-be-launched generation of its
Duet washers and dryers. The company's goal: To
design an appliance that will actually make people
happy. Researchers discovered that even though
test subjects said they weren't thrilled with some
out-of-the-box design options, such as unusual
color combinations, their facial expressions said
otherwise.91 Does the ability to study our emotional
reactions at such a specific level give marketers an
unfair advantage?

Exercise 12-7 shown below are comparative balance sheets for flint corporation. flint corporation comparative balance sheets december 31 assets 2017 2016 cash $ 201,348 $ 65,142 accounts receivable 260,568 225,036 inventory 494,487 559,629 land 236,880 296,100 equipment 769,860 592,200 accumulated depreciation—equipment (195,426 ) (94,752 ) total $1,767,717 $1,643,355 liabilities and stockholders’ equity accounts payable $ 115,479 $ 127,323 bonds payable 444,150 592,200 common stock ($1 par) 639,576 515,214 retained earnings 568,512 408,618 total $1,767,717 $1,643,355 additional information: 1. net income for 2017 was $275,373. 2. depreciation expense was $100,674. 3. cash dividends of $115,479 were declared and paid. 4. bonds payable amounting to $148,050 were redeemed for cash $148,050. 5. common stock was issued for $124,362 cash. 6. no equipment was sold during 2017. 7. land was sold for its book value. prepare a statement of cash flows for 2017 using the indirect method.