Miss Alberta Kwao has just completed a training on entrepreneurship development and is excited about the many benefits and opportunities of being an entrepreneur. She was told ‘when you start building a business,

you begin a journey or a process. This process has a beginning and an ending and between the beginning and

end are a lot of challenges. You will win only if you remain faithful to the process.” This statement made her

apprehensive because she needed to adequately prepare in order to become successful. In the light of the

above:

a. Identify and explain five (5) opportunities that Miss Alberta Kwao is likely to enjoy as an entrepreneur?

b. With Ghanaian examples, discuss five (5) impediments that Miss Kwao will encounter in her venture?

Reliability and validity reliability and validity are two important considerations that must be made with any type of data collection. reliability refers to the ability to consistently produce a given result. in the context of psychological research, this would mean that any instruments or tools used to collect data do so in consistent, reproducible ways. unfortunately, being consistent in measurement does not necessarily mean that you have measured something correctly. to illustrate this concept, consider a kitchen scale that would be used to measure the weight of cereal that you eat in the morning. if the scale is not properly calibrated, it may consistently under- or overestimate the amount of cereal that’s being measured. while the scale is highly reliable in producing consistent results (e.g., the same amount of cereal poured onto the scale produces the same reading each time), those results are incorrect. this is where validity comes into play. validity refers to the extent to which a given instrument or tool accurately measures what it’s supposed to measure. while any valid measure is by necessity reliable, the reverse is not necessarily true. researchers strive to use instruments that are both highly reliable and valid.