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Business, 26.01.2022 07:00 maxwellstrauss

To make an effective sales presentation, salespeople should: a. avoid calling attention to neglected attributes. b. be experienced in assuming the needs of a buyer or buying team. c. give equal importance to all attributes irrespective of their importance weights. d. alter the buyer's beliefs about a proposed product offering when the buyer underestimates the product. e. maintain the buyer's beliefs about a competitor's offerings even when the buyer overestimates the competitor's product.

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