Developing a marketing plan consists of five steps. The second step in the process, after developing a mission, is to conduct a situation analysis, using a SWOT analysis. This tool allows firms to assess both the internal environment with regard to its strengths and weaknesses and the external environment with regard to its opportunities and threats. Recently, a Domino's pizza franchise in southwest Ohio made the strategic decision to stay open for 24 hours a day. The manager, Steve Martin, made this decision about a month ago in response to increased demand for Domino's pizza. Other Domino's franchise owners are now considering adopting a similar strategy. In this activity, you will categorize a set of statements regarding activities in the internal and external environments as they relate to Domino's pizza and a potential initiative of staying open 24 hours a day. These statements will identify either a strength, weakness, opportunity, or threat. Based on these descriptions, decide whether the statement is reflective of a strength, weakness, opportunity, or threat.
Late-Night Eating
Demand Health
Strong Brand Name
Excellent Location
Competitors
Inventory Management
Staffing
Strength Weakness Opportunity Threat