Jessica Smith is thinking about starting a chain of fitness centers for young adults ages 18-30. Which of the following is not an appropriate criteria for Jessica to test her idea against? Determine whether opening a fitness center for young adults ages 18-30 is timely. Determine whether the "window of opportunity" is open. Determine whether opening a fitness center for young adults ages 18-30 is a concept that creates value for its buyer or end user. Determine whether a fitness center for young adults ages 18-30 can easily get bank loans Determine the extent to which the notion takes advantage of an environmental trend, solves a problem, or fills a gap in the marketplace.