Investment, as a part of GDP, includes: a. any goods that are bought by firms who plan to use those purchases to produce other goods and services in the future, rather than consuming them.
b. consumption goods that are purchased by households.
c. any item you buy that you are looking for a return on over time.
d. spending on items such as stocks, bonds, and other types of financial instruments.

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.