Audio-Technica’s ATH-M50 studio headset lost market share when Bose introduced a new headset that matched the ATH-M50’s features. Although the cost to produce the headset had dramatically declined over the last two years, Audio-Technica was soon rolling out the ATH-M50x version, and the marketing team decided it was time to lower the price on the ATH-50. What strategy should the marketing team use with this product in the maturity stage of the product life cycle process?

Afirm wants to strengthen its financial position. which of the following actions would increase its current ratio? a. reduce the company's days' sales outstanding to the industry average and use the resulting cash savings to purchase plant and equipment.b. use cash to repurchase some of the company's own stock.c. borrow using short-term debt and use the proceeds to repay debt that has a maturity of more than one year.d. issue new stock, then use some of the proceeds to purchase additional inventory and hold the remainder as cash.e. use cash to increase inventory holdings.