Business, 13.04.2022 18:00 kennieharris726

[Integrated Marketing Communications Quiz] 1. The most familiar and visible element of the promotion mix is [ Advertising]
2. Which of the following is a limitation to advertising? [ It lacks persuasiveness among consumers.]
3. Neal received a postcard from his favorite hotel [ Direct marketing]
4. The purpose of integrated marketing communication is to [ Deliver a consistent message about the organization or brand through multiple channels.]
5. Which of the following is not a factor that is changing the face of today's marketing communications? [ Mass marketing is becoming more attractive to customers.]
6. Ellen went to play golf last week at her favorite course. [ Guerilla]
7. Which of the following is not a benefit of using advertising to promote a product or service? [ Is personal and persuasive]
8. Integrated marketing communication includes all of the following components except [ Mass marketing]
9. The new marketing communications world is applying the use of [ More television commercials aired during popular shows and events.]
10. Employees from Monica's favorite restaurant were at the mall handing out coupons for a free sandwich. [ Sales promotion]

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