Rade and talion are competitors in the business of manufacturing wrist watches. while rade promises to deliver design and quality to its customers, talion promises to deliver durability and cost effectiveness. when both these companies deliver their respective promised qualities, they are delivering

They are delivering their pitch to consumers. This is kind of like an Android v. Apple debate. Rade consumers are more than likely "cutting-edge" consumers that enjoy the latest and greatest technology. While a Rade consumer may value a little bit less durable product, for a little flash, talion may want something they can drop in the toilet and have it not break. Talion consumers are more than likely folks that are more of the "lay-person," that just want something that works and doesn't break.