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Business, 05.07.2019 09:50 dommalb

Pepsi-cola made "freshness" an important product attribute when it stamped freshness dates on its cans. prior to doing so, few consumers considered freshness an issue for soft drinks. pepsi is trying to change consumers' attitudes toward its soft drinks by reducing perceived risk. changing beliefs about the extent to which a brand has a specific attribute. providing stimulus generalization. adding a new attribute. changing the perceived importance of a specific attribute.

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