Because of declining juice sales, the managers at tropicana decided to try something new. in addition to selling tropicana orange juice, they will introduce tropicana orange ice cream and tropicana orange chewing gum. these new products can be referred to as:

The new products can be referred to as line extensions. Line extensions is a way of having a new item in the same category and having to name its brand name. It is seen in the scenario above where they try a new product under the same category.

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