Gillette modified its fusion shaving system with the addition of proglide, a five-blade shaver with an additional blade on the back for trimming. its shaving products are most likely in the stage of the product life cycle.

Its shaving products are most likely in the growth stage of the product life cycle because they were able to provide a more advantageous product than any other shaving products that has been introduced or has been shown to the consumers.

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