Things were terrific at x bank on elm street until an unfortunate incident occurred. before the incident, the bank had installed hidden cameras, a fancy alarm system, and bars on entrance and exit doors. nevertheless, the bank was burglarized last week. although no employees were hurt, one of the bank's most loyal and respected tellers said, "for the first time in five years, i feel a bit uneasy, fearful on the job." the bank may find that for this employee and others, the need must now be met.

Craig complained to his friend jess that a class was too hard and he believed that the teacher was not being fair with his grading standards. jess replied, "craig, you really have an attitude problem." what is the relationship between the manner that the term attitude is used in common conversation and the how it is defined in consumer behavior? there is no relationship. common usage is not the same as attitudes as seen by the researchers who study consumer behavior. the term attitude is widely used in popular culture in much the same way it is used in studying consumer behavior. they are different in that popular culture does not recognize that attitudes are temporary. otherwise the usage is the same. they are similar except that popular culture assumes that attitudes are related to beliefs, and research scientists have shown that there is no such relationship.