Caron turned down the extra project her boss offered because the pay for completing it was ten lottery tickets. caron expected all the lottery tickets would be losers and she would have done the additional work for nothing. for caron, the lottery tickets lacked

To appeal to a new target market, the maker of hill's coffee has changed the product's package design, reformulated the coffee, begun advertising price discounts in women's magazines, and started distributing the product through gourmet coffee shops. what has been changed? a. the product's perceptual value. b.the product's 4ps. c. the method used in its target marketing. d. the ownership of the product line. e. the product's utility.