Promotional tools offered to consumers include

A business wouldn’t prosper without marketing. It isn’t enough to offer good quality of products with reasonable price but also the use of marketing techniques that will be a good tool to gather prospective clients. These tools for promotion a service or a product includes the following:
First, advertising with a variety of media.
Second, sales promotion which can include coupons, discounts and samples.
Third, public relations by holding a press conference and events.
Fourth is direct response marketing in which the marketer will send direct mail or do direct selling.
Lastly, personal selling which includes different processes from getting an order to committing a relationship with the costumer. 

They can use the north star to estimate their location in the ocean.