Oberweis wants to keep individual customers over the long term by offering new products that meet their needs. in order to do this, the company must first know its customers' expectations. this process of learning about the company's customers and developing products that specifically meet their needs so they remain loyal customers is called marketing.

marketing strategies should be established before marketing objectives are decided. t/f

Acompany has $80,000 in outstanding accounts receivable and it uses the allowance method to account for uncollectible accounts. experience suggests that 6% of outstanding receivables are uncollectible. the current credit balance (before adjustments) in the allowance for doubtful accounts is $1,200. the journal entry to record the adjustment to the allowance account includes a debit to bad debts expense for $4,800. true or false

Ernesto baca is employed by bigg company. he has a family membership in his company's health insurance program. the annual premium is $5,432. ernesto's employer pays 80% of the total cost. ernesto's contribution is deducted from his paycheck. what is his annual contribution? $1,086.40 $1,125.65 $1,527.98 $1,567.20 save and exit