(a) how does xerox create customer value through its personal selling process? (b) how does alison capossela provide solutions for xerox customers?

(a) The personal selling process of Xerox begins by doing research on a selected company before they proceed to suggest a meeting and presentation. The presentation provides pertinent information about prospective solutions that can be provided by Xerox. They give explanation of how the product and services work and buttress the advantages of working with Xerox. Even after the sale has been made, Xerox representative usually keep on meeting and communicating with the customer to offer assistance and to monitor the efficiency of the installed solution.

(b) The way through which Alison Capossela makes solutions available to their customers is by spending 50% of her day with them; another 25% to follow up with phone calls and emails, and the remaining 25% involving proposals. By listening actively to their customers, Alison Capossela can offer better assistance in solving their business problems, more than just selling them equipment.

answer; no individual buyer or seller has any significant impact on the market price;

answer; personality;