Afreestanding insert in the sunday newspaper for a local restaurant that contains a $5 off coupon for any meal over $20 is an example of a promotion targeted at

Promotional Mix: Sales Promotion - CONSUMER ORIENTED the company gives Coupons, Deals, Samples, Rebates, Sweepstakes, Premiums, Loyalty Program , Product Placements these kind of promotion benefits the consumer.  The concept of designing marketing communications programs that coordinate all promotional activities; Advertising.  Personal selling, Sales promotion, Public Relations and Direct Marketing. 

the definition of a small business is an independently owned and operated company that is limited in size and in revenue depending on the industry. a local bakery that employs 10 people is an example of a small business. a manufacturing facility that employees less than 500 people is an example of a small business.