The basic assumption of is that all customers in the market have similar needs and wants that can be reasonably satisfied with a single marketing program. a. focused marketing b. holistic marketing c. single segment marketing d. mass marketing e. market concentration

Your take on decision making process

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You are evaluating two different silicon wafer milling machines. the techron i costs $285,000, has a three-year life, and has pretax operating costs of $78,000 per year. the techron ii costs $495,000, has a five-year life, and has pretax operating costs of $45,000 per year. for both milling machines, use straight-line depreciation to zero over the project’s life and assume a salvage value of $55,000. if your tax rate is 24 percent and your discount rate is 11 percent, compute the eac for both machines.