Business, 30.07.2019 20:00 lelen2021

Gotta have is a cereal brand. the company used to feature its mascot, an animated giraffe, in its tv commercials, to attract viewers' attention. initially, viewers would watch the commercial. however, after they had been exposed to the commercial many times, they began to expect the appearance of the giraffe and tended to tune out the commercial. the consumers' response to this overexposure is an example of

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Gotta have is a cereal brand. the company used to feature its mascot, an animated giraffe, in its tv...

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