The is influenced by situational, psychological, sociocultural, and marketing mix influences. select one: a. consumer purchase decision process b. organizational buying decision process c. marketing research process d. marketing program e. consumer socialization process

mark, a civil engineer, entered into a contract with david. as per the contract, mark agreed to design and build a house for david for a specified fee. mark provided david with an estimation of the total cost and the contract was mutually agreed upon. however, during construction, when mark increased the price due to a miscalculation on his part, david refused to pay the amount. this scenario is an example of a mistake.