Apple encourages customers to form local apple user groups. this is an example of a

It is an example of Club marketing program. Club marketing program is a marketing program mainly designed for regular and frequent buyers of a company's particular product or those with special interests with the product. Club marketing programs offer members special benefits and create member communities. For example Apples encourages members to form local Apple user groups offering services such as newsletters, advice on technical issues, and training classes which benefits the members. 

You would need: your bank deposit account type (checking/prepaid card or savings), your account number, your routing number, your check number