The combination of all the factors that consumers evaluate when deciding whether or not to buy a good or service is called a: product mix

While discussing their marketing campaign for a new product, the members of the cross-functional team responsible for carver inc. realized that a couple of changes relating to their prior plan would be beneficial. the offer of a franchising that had earlier been brushed off by the company head was discussed thoroughly and it was decided that it would be implemented on a trial basis initially, and on full scale if found to work well. from the information provided, it can be concluded that this cross-functional team has a high degree of a) conformity b) demography c) uncertainty d) reflexivity e) diversity