Companies that develop customized business software often work closely with their users when installing their products. this close contact often creates new product ideas through

This close contact often creates new product ideas through "customers input or listening to customers".

The significance of client or customer input increments with market originality of an item up to a point and after that drops off for new items, though the significance of customer input increments with technological newness of an item without dropping off. We likewise found that the significance of customer input essentially builds the utilization of client concentrated statistical surveying techniques; while, neither market nor innovative item novelty in themselves had much direct impact on explore strategies.